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Internal Marketing — definition, goals, strategies, ideas, e…

Internal Marketing — definition, goals, strategies, ideas, e…

by Aida Dautovic | May 27, 2024 | Communication

[ad_1] Marketing — those colleagues who try to catch customers with colorful flyers, posters, and Facebook ads, right? And now you, as an internal communicator, are supposed to do internal marketing? Really? We’ll explain why you should familiarize yourself with the...
How to Structure an Internal Communications Team the Right W…

How to Structure an Internal Communications Team the Right W…

by Aida Dautovic | May 17, 2024 | Communication

[ad_1] In a world where business priorities are rapidly shifting, internal communications teams are forced to consider whether their structure still meets today’s strategic communication needs. The role of the internal communicator has also changed. Beyond...
How Internal Comms Pros Overcome Common Challenges in Advisi…

How Internal Comms Pros Overcome Common Challenges in Advisi…

by Aida Dautovic | May 11, 2024 | Communication

[ad_1] One of the most challenging parts of the communicator’s job today is how to help leaders wisely respond when issues arise. Often, leaders are cautious about communicating in difficult moments and may not understand why their employees need to hear from them....
Starting an Internal Communications Email Newsletter: Why to…

Starting an Internal Communications Email Newsletter: Why to…

by Aida Dautovic | Apr 29, 2024 | Communication

[ad_1] Although the workforce is more scattered than ever due to hybrid offices, there is one thing that can bring your internal comms team together: email newsletters. Okay, your first thought might be, “don’t we already get enough emails as is?” While this is a...

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